Creativity goes hand in hand with innovation. It is the pathway to new ideas, problem solving, and staying one step ahead of the competition. Innovation, meanwhile, means putting creativity into action, instigating change via something novel, whether a new product, service, process, or way of thinking.

For any business, these two qualities are paramount in achieving success. And at TBSJ, we are grateful for our highly creative and innovative team.

Translation is much more than simply rendering text from one language into another. Our translators are engaged in the complex act of navigating two languages, two cultures, and two mindsets. They mediate between the source and target languages in a creative process that captures both the essence and detail of the original text. 

The recent launch of our Leveraged AI shows how innovative we are, too. Our technologists and developers, together with our computational linguists and data assets team, have pioneered the next generation of translation capability: a system that integrates the best of man and machine. 

Today (April 21), on World Creativity and Innovation Day, we celebrate both our team and the teams around the globe that are making an impact by being creative or innovative.

These two skills play a vital role “in all aspects of human development,” according to the United Nations, which gave today its name. UNESCO goes even further, describing the traits as “the true wealth of nations in the 21st century,” in a report co-published by development organizations.

Today, on the 20th anniversary of World Creativity and Innovation Day, it seems fitting to remember the power of creativity and innovation in overcoming obstacles and challenges, as the world works together to recover from COVID-19.